Place is simply where your products and services are seen, sold and distributed. It can also refer to the place where it is made. That can include your manufacturing and supply-chain process and or your physical customer facing presence. Access for customers to your products is essential. It is important that customers can find you.

You can set yourself apart from your competition through the design of your retail space and by using effective visual merchandising techniques, the client experience on your website or product ordering site, your physical offices or the mediums you use to promote your brand will all come under this category.

If you are starting a new business, finding the right business location will be a key marketing tactic.

Where can your clients find you and your products?